SENIOR THESIS
Project

PROPOSAL &
Essential Question
Senior thesis background; for majority of the big picture program I have been studying graphic design, while exploring other branch off topics like social media marketing, print marketing, web development. I didn’t tend to like the branch off topics as much so they would always lead back to graphic design because of how much I enjoyed it. Throughout my design time I was working for Yakk Digital; Alongside there chief designers. It was an amazing opportunity and I absolutely loved learning from them and working with them. Unfortunately at the end of my Yakk time I had grown significantly in position and I didn’t see myself as a 'intern' anymore. I felt as though I was doing full clientele work and taking on my own clients so in turn I felt I deserved a small amount of compensation for it due it actually costing me money to get there every week. I had proposed a small hourly wage so that I could at least break even or make like $15/$20 for the day, unfortunately Broden at the time couldn’t afford to add another wage to his bills. Being a small business I completely understand Brodens response and I don’t hold any sort of resentment to him. Despite this, I was still offered a full time paid position after school.
I also had the opportunity to study at Bond University for a semester for Graphic Design and Content Creation. Going into the Bond course I mistakenly underestimated it and it hit hard. Right off the bat, I was given the first of 5 assessments. The task was to design a 6 page magazine focussing on visual surrealism. Overall the experience was stressful and hard but none the less it was amazing.
This year I have shifted the view of my project to begin studying real estate, it has always been curious about the industry. I have quickly realised it’s a hard industry to get into pre degree, everyone wants to hire people that already have experience but I cant get any experience without the job. Its just because it’s a flooded industry with a lot of people trying to make them selves known in it.
I suppose I reap the benefits of the project, its bettering my career as well as whatever students come after me that want to go into the same industry. My assumption is that in that situation the future teachers would use my project as an example, this is a regular occurrence.
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How can graphic design enhance basic real estate marketing mediums?
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How can real estate marketing be effected directly by graphic design? How can it impact the viewer and their response?
The methods I plan on using to showcase my thesis will either be an informative report, mock open home, mock design methods. At the end I will have an accumulated section of work on my online portfolio.
The recourses I am going to need are my laptop, white book (for research). The people helping me are Steff and Tai, once the internship starts I will also have Majeedah (Host of Internship).
This work holds personal significance for me as it represents a bridge between my passion for graphic design and my younger interest in the real estate industry. By delving into this topic, I aim to not only enhance my own career prospects but also contribute valuable insights that may benefit future students interested in pursuing similar paths. Through my project, I hope to develop practical skills in property marketing and design while also building a portfolio that showcases my capabilities to potential employers. In the short-long run, this endeavour may open doors to opportunities in real estate marketing, sales, or even entrepreneurship, allowing me to make a tangible impact in both my own life and the broader industry landscape.
The long term goal is to be able to grow my skills and connections in the industry to eventually be able to start my own prestige property agency. My vision is I would like to leave my footprint in the industry, the step after that would be multiple locations that are self sufficient/self-running
So I am able to travel the world.
THESIS PROJECT 10 WEEK PLAN
Research Guide:
Investigating the Impact of Graphic Design on Real Estate Marketing and Sales
 
Project Overview
This project aims to explore how graphic design influences the effectiveness of real estate marketing and sales. Students will create three different design concepts for marketing a property, conduct surveys to evaluate their impact, and analyse the results.
 
Project Breakdown (10 Weeks)
 
Week 1: Introduction and Research Planning
- Objective: Understand the project scope and outline the research plan.
- Activities:
- Introduction to the importance of graphic design in real estate marketing.
- Define research questions and objectives.
- Plan the project timeline and assign tasks.
- Gather research according to research questions
07
SURVEY QUESTIONS
& Answers
Survey Questions
Demographic Information (to help analyze results based on different groups)
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What is your age group?
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Under 25
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25-34
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35-44
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45-54
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55 and over
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What is your current housing situation?
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Renting
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Owning
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Looking to buy
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Other (please specify)
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Design Appeal
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Rate the overall appeal of Design Concept 1.
1-10 (1 = Very Poor, 10 = Excellent)
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Rate the overall appeal of Design Concept 2.
1-10 (1 = Very Poor, 10 = Excellent)
Design Effectiveness
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Which design do you find most effective in communicating the key features of the property?
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Design Concept 1
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Design Concept 2
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Which design would make you most interested in learning more about the property?
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Design Concept 1
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Design Concept 2
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How clear and understandable is the information presented in Design Concept 1?
1-10 (1 = Not Clear at All, 10 = Very Clear)
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How clear and understandable is the information presented in Design Concept 2? (1 = 1- 1-10 (1 = Not Clear at All, 10 = Very Clear)
Design Preferences
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What specific elements of Design Concept 1 do you like or dislike?
(Open-ended)
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What specific elements of Design Concept 2 do you like or dislike?
(Open-ended)
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What specific design features (e.g., color, layout, imagery) do you find most appealing in the designs?
(Open-ended)
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What improvements would you suggest for either of the design concepts?
(Open-ended)
Overall Impact
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Which design would you be most likely to share with someone interested in the property?
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Design Concept 1
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Design Concept 2
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Overall, which design do you think would be the most effective in attracting potential buyers?
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Design Concept 1
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Design Concept 2
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09
SURVEY DATA
Analysis
During the creating process of this survey, I came to the conclusion that I would have to send the survey to only the staff at school. This was because I needed the participants to either be in the renting/buying/owning market, and students are not. I did not receive much data in return for the survey, a total of eight participants.
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Based on the data from this survey, both designs received high ratings for the visual appeal. 75% of participants chose concept 2 as the most effective in communicating key features, and being more interested in learning more about the property. Concept 1 was voted as 6.88 on how clear and understandable the information is, Concept 2 was voted 7.75.
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Some of the criticism on concept 1 was type setting and lay out amends on the interior of the pamphlet as well as a punctuation error regarding plurals on facilities. The facilities section is too large, and the print is too small. Could a better flowing layout which in turn would allow me to fit more information comfortably on the page.
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Amends for concept 2 were that it felt a bit too cluttered, drawing visual attention away from key points on the page, yet the borders also helped break up the information a bit better than concept 1. Goal is figure out a way to achieve the organise feeling without making it feel busy or cluttered.
Some of the good notes were the colour contrast and colour matching to the images, nice use of both day and nighttime imagery. Neutral tones allowed the images to pop, making them a good focus point. Participants also liked the font choice.
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75% of participants voted concept 2 as both overall more effective in attracting potential buyers and the likeliness of sharing the advertisement with someone else.
10
SENIOR THESIS
Reflection
Throughout my senior thesis project, *Investigating the Impact of Graphic Design on Real Estate Marketing and Sales*, I embarked on a journey that pushed the boundaries of my understanding of design’s role in the real estate market. This 10-week exploration taught me how intricate the relationship between visual communication and consumer behavior truly is, revealing both the power and limitations of design in shaping perceptions and decisions.
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At the outset, I defined key objectives and research questions that guided my work. I sought to uncover how graphic design elements—such as color, layout, and imagery—could influence potential buyers’ perceptions of a property and ultimately impact their engagement with the marketing materials. The project began with a comprehensive literature review, which underscored the importance of visual appeal in real estate marketing but also revealed gaps in research on how different audience segments respond to varying design strategies.
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In the concept development phase, I created three distinct designs, each tailored to a specific target audience, and invested considerable time refining their visual elements to balance aesthetic appeal with clear communication of property features. The process of transforming ideas into polished designs taught me the significance of strategic design choices—how a slight change in layout or color palette could drastically shift the viewer's focus and emotional response.
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When it came to gathering data through the survey, I encountered a challenge: reaching a relevant sample group. Due to the constraints of time and resources, I distributed the survey among school staff, rather than potential buyers or renters. While the response pool was smaller than anticipated, the data collected was still insightful. The feedback illuminated how effective certain design elements were in conveying information and generating interest. Concept 2 emerged as the clear favorite, with 75% of participants finding it most compelling in terms of visual appeal and communication of key features. This affirmed the importance of creating a balance between aesthetic beauty and functionality—ensuring that a design not only attracts but also informs and persuades.
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Through the critiques I received, I learned about the intricacies of typography, layout, and visual hierarchy. For instance, participants pointed out that while Concept 1 had clarity issues due to layout and typographic choices, Concept 2—though more visually appealing—risked feeling cluttered. The challenge moving forward will be to find a way to retain the clean, organized feel of Concept 1 without sacrificing the visual engagement of Concept 2.
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Overall, this project reinforced my understanding of how design can significantly influence buyer perceptions in the real estate market. Beyond the technical aspects, it deepened my appreciation for the iterative process of design, where each version is a learning opportunity and a step closer to achieving the right balance between form and function. The feedback, while limited, provided valuable insights into what potential buyers prioritize when engaging with property marketing, which will inform my future work in design. I leave this project with not only a deeper understanding of graphic design but also greater confidence in how I can apply this knowledge in real-world marketing contexts.
GRAPHIC DESIGN IMPACTS ON REAL ESTATE
Graphic Design impacts on Real Estate
Graphic design can have a significant impact on various aspects of the real estate industry, influencing both marketing efforts and consumer perceptions. Here are several ways in which graphic design can affect real estate:
1. Branding and Identity: Graphic design plays a crucial role in establishing a real estate agent or agency's brand identity. Consistent use of logos, color schemes, typography, and imagery across marketing materials helps create a recognizable and memorable brand presence in the market.
2. Property Marketing: Effective graphic design can enhance the presentation of properties in marketing materials such as brochures, flyers, and online listings. High-quality images, well-designed layouts, and clear information help attract potential buyers and convey the unique selling points of each property.